GCDS, short for “God Can’t Destroy Streetwear,” is an Italian fashion brand founded in 2015 by brothers Giuliano and Giordano Calza. Giuliano drives the brand’s creative direction while Giordano serves as CEO. Known for its ironic graphics and memorable slogans, GCDS has become a coveted emerging brand, supported by influential tastemakers. Sold in over 400 stores worldwide, GCDS has mono-brand stores in London, Hong Kong, and a flagship in Milan.
EYEWEAR COLLECTION
2024
The Comma and chain logos represent the GCDS identity in the new eyewear collection, transforming 1990s shapes into contemporary silhouettes. The Comma becomes a functional element in the temples, while the logo uses a modern Greek key motif. The collection features angular lines, light silhouettes, and unique colors like honey and denim, enhancing each frame’s charisma.
SUNGLASSES
OPTICAL COLLECTION
