In 1903, four young men in a small Milwaukee shed ignited a cultural revolution that transformed transportation and lifestyle. Their innovation made Harley-Davidson the world’s most desirable motorcycle and lifestyle brand. Today, Harley-Davidson continues to define motorcycling culture, evoking emotions reflected in every product and experience, just as it has for over a century and will for generations to come.
EYEWEAR COLLECTION
2025
The collection features classic shapes crafted from durable, lightweight materials like TR90, ultem, stainless steel, carbon fiber, aluminum, and acetate. Designed for active Harley-Davidson® enthusiasts, it includes subtle logo integration and motorcycle-inspired detailing. Men’s optical styles offer larger eye sizes and longer temple lengths for enhanced comfort, catering to the lifestyle of riders.