GUESS was founded in 1981 by the Marciano brothers, who sought the American dream after leaving southern France. With a European influence, they redefined denim and expanded the brand into new frontiers, embodying a young, sexy, and adventurous lifestyle. Known for its iconic advertising campaigns, GUESS is now a global lifestyle brand offering a full range of apparel and accessories for the youthful, glamorous, and sexy consumer.
EYEWEAR COLLECTION
2025
The new GUESS collection blends modernity with traditional style. Animal prints remain a hallmark, while a new crocodile texture appears on injected plastic and acetate styles. Metal frames feature a laser-engraved pattern, enhancing detail with small stones for luxury. Geometric cuts and easy-to-wear shapes, defined by clean lines and distinctive details, create a timelessly elegant eyewear collection.
SUNGLASSES
OPTICAL COLLECTION
