Founded by Marquis Emilio Pucci di Barsento in the 1950s, Pucci gained fame as the “Prince of Prints” for his bold designs and innovative approach to fashion. Inspired by Mediterranean landscapes, architecture, and exotic cultures, his kaleidoscopic prints have become iconic. Pucci’s creations blend Italian exuberance with simple shapes, celebrating vibrant colors that embody energy and excitement while maintaining elegance. The brand represents luxury and a distinctive Italian lifestyle, encompassing beachwear, resort wear, art, and design.
EYEWEAR COLLECTION
2025
The new Pucci eyewear collection showcases the brand’s distinctive aesthetics with meticulous detail. Featuring the Fishtail logo and vibrant colors, the sunglasses and eyeglasses incorporate bold prints and color blocking, highlighting the Iris motif. Inspired by the ’60s and ’70s, oversized silhouettes and geometric shapes convey timeless charm, while metal frames and mixed materials add a fun, glamorous touch.