The BMW Group’s allure lies in its products, technology, and rich history of inventors and designers. As the world’s leading manufacturer of premium automobiles and motorcycles, BMW also provides premium financial and mobility services. The brand sets trends in production technology and sustainability, emphasizing digitalization and resource efficiency. This commitment to elegance and precision is reflected in the BMW eyewear collection, designed to express unique style and detail characteristic of the brand.
EYEWEAR COLLECTION
2025
The BMW eyewear collection embodies the brand’s research and innovation, featuring technically sophisticated frames made from high-quality titanium and aluminum. The sunglasses and optical styles reflect the distinct design of BMW cars, ensuring durability and comfort. The signature line BMW M Motorsport eyewear features edgy frames and high-performance lenses, inspired by racing and designed for performance and safety.