Founded in Germany in 1976, MCM emerged as an alternative to traditional luxury, creating accessories for the bold lifestyle of 1970s Munich. Today, MCM leverages its heritage of sophisticated rebellion to pioneer new luxury expressions for independent consumers. Under Sung-joo Kim’s leadership since 2005, the brand is advancing with innovative designs and a boundary-breaking approach to luxury. MCM has introduced iconic designs and innovative ideas, expanding to 584 stores across 43 countries.
EYEWEAR COLLECTION
2025
MCM’s new eyewear collection embodies versatility for ambitious individuals of all ages and genders. Following the brand’s journey from “Munich to Mars,” the collection features frames that reflect the iconic Laurel logo’s curves with refined designs. Inspired by Bauhaus, the eyewear combines luxury and dynamic elements, redefining travel and digital nomad living with gender-neutral styles that amplify smart luxury and glamour.